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Our aim is to deliver superior sustainable shareholder value over the long term by being the UK’s leading national housebuilder, providing a range of desirable new homes for all markets across England, Scotland and Wales.


Our strategy is to:

  • Grow and manage our business at an optimal scale whilst maximising value through land replacement and development as market conditions allow.

  • Deliver our strategic land holdings for development and maintain a high quality consented landbank to support our housebuilding operations.

  • Maintain discipline over the level of capital employed within the business through the housing cycle and optimise shareholder value and returns over the long term.


In pursuing our strategy our major priorities are to:

  • Build high quality sustainable homes.

  • Provide excellent customer focus.

  • Support trainees and apprentices across all disciplines in our business.

  • Deliver a healthy and safe working environment for all our employees and customers.

  • Maintain a national site network.

  • Maintain high operating margins.

  • Generate strong free cash flow.


The delivery of our strategy will generate surplus capital for our shareholders. We have committed to return £9.25 per share over the period from 2012 to 2021.